Channeling Dutch Mastery from the Golden Age to the Digital Age
The brand voice of A Dutch Masterpiece blends heritage and craft, inspired by the Netherlands’ legacy of creativity and superior craftsmanship.
Just as the Dutch Masters brought timeless beauty to canvas, the brand brings that same artistry to cheese, celebrating flavor, tradition, and the pursuit of perfection in every wheel.
The challenge: Bring centuries of Dutch craftsmanship to the modern feed and ensure this time-honored artistry is celebrated in a way that resonates with today’s audience.
Rembrandt: The Gouda Other Goudas Aspire to Be
As you may have guessed, this aged Gouda takes its name from the legendary Dutch painter Rembrandt van Rijn. Aged for 12 months in the traditional Dutch way, this award-winning gourmet cheese is the hero of every cheese connoisseur’s board. The strategy: translate the artistry of the Dutch Masters into contemporary, scroll-stopping experiences.
On Instagram, we highlight how this heritage brand serves as the ideal centerpiece for charcuterie that impresses guests and inspires followers alike.
TikTok videos bring this Golden Age masterpiece to life by showcasing its golden color, smooth texture, and subtle caramel notes through irresistible pairings like jams handpicked by cheesemongers.