Brand Voice Strategy: Delve was seeking stronger, more engaging copy to connect with cheese snobs (and anyone who appreciates a truly exceptional dip). I evolved their language to be sassy, tongue-in-cheek, and relevant to young adults and foodies, highlighting premium dips and spreads in a playful, crave-worthy way.

This audience loves entertaining, sharing unique snacking experiences, and engaging with brands that are witty, culturally aware, and unapologetically fun. They value quality but also enjoy a cheeky, shareable approach to snacking.