GOOD PLANeT is built on a commitment to better choices for people and the planet. The brand offers dairy-free cheese with less saturated fat, fewer calories and zero cholesterol, all made possible by a simple superfood ingredient: olive oil. The result is a sustainable, heart-conscious alternative that tastes great and supports a more mindful way of eating.
Reimagining Vegan Cheese with Heart-Healthy Olive Oil
The Challenge: Redefine plant-based cheese to appeal not only to vegans but also to cheese lovers seeking healthier, planet-friendly options.
The Strategy: Position this plant-based cheese as a mainstream, planet-friendly option that tastes, melts, and stretches like real dairy, appealing to both vegans and traditional cheese lovers.
Brand Voice Approach: Be warm, approachable, and playful, while aiming to make plant-based choices feel accessible for everyone.