Pairing Perfection: MolsonCoors’ Pints and Plates Guide
MolsonCoors tapped into a completely untapped opportunity by launching PintsandPlates, an online beer and food pairing guide that highlighted their entire beer portfolio. The website provided consumers with tasting notes, proper glassware suggestions, food pairing basics, and original recipes to elevate the beer-drinking experience. Not only did PintsandPlates serve as a valuable resource for beer enthusiasts, but it also became a powerful retail tool, driving sales through grocery partners with in-store perimeter placements and social media features. The program seamlessly combined education with product promotion, strengthening the brand’s connection with both consumers and retailers.d valuable in-store perimeter placements.
