Celebrating Blue Moon’s Toast to the Solar Eclipse

On August 21, 2017, a total solar eclipse cast the Moon's shadow across America, and Blue Moon saw the perfect opportunity to celebrate this once-in-a-lifetime event. With Moonday, an on-premise brand activation, the campaign encouraged working professionals to leave the office and raise a glass to the solar eclipse. Aligning with the brand’s ethos of celebrating rare and special moments, Blue Moon brought people together to toast to the Moon and enjoy the excitement of Moonday with a cold beer in hand.