Miller High Life
The iconic brand was ready to get "a piece of the High Life" into the hands of the brand's most loyal fans. Made + Found was a limited-time loyalty program where all one had to do was buy bottles, redeem codes, and get cool stuff. “Made” items were limited-run reproductions of High Life items from the past. They were easier for drinkers to obtain. “Found” items were one-of-a-kind, vintage, and individually sourced and repurchased specifically for this program.
