SCORING a Piece of the High Life with Made + Found
Miller High Life introduced Made + Found, a limited-time loyalty program that gave the brand’s most loyal fans the chance to score unique collectibles and exclusive gear. All customers had to do was buy bottles, redeem codes, and get their hands on cool, branded items. Made items were limited-run reproductions of classic High Life merchandise, while Found items were one-of-a-kind, vintage treasures specifically sourced for this program. The campaign gave Miller High Life drinkers an exciting way to engage with the brand and bring home a piece of its iconic history.
