Putting Texas Gulf Seafood BACK on the Map
The Fresh Outta Texas campaign raises awareness of the freshness and quality of Texas Gulf seafood, encouraging consumers to choose local over imports. While Texas is known for its beef and BBQ, its world-class seafood often flies under the radar. The Texas Department of Agriculture set out to change that by showcasing four key Gulf seafood commodities—shrimp, blue crab, oysters, and finfish—to seafood lovers across the state. By tapping into Texas pride, highlighting the unparalleled freshness of Gulf harvests, and celebrating the hardworking fishermen behind it all, the campaign made Texas seafood a must-have, homegrown treasure.
Texas Gulf seafood print ads, featured in state-wide magazines, from Texas Monthly to Texas Highways, highlighted the four commodities captured in stunning photography and a QR code to drive consumers to the website.
