Texas Department of Agriculture
The challenge: Texas is renowned for its beef and BBQ, but what about its seafood? The Texas Department of Agriculture recognized the need to promote four Texas Gulf seafood commodities—shrimp, blue crab, oysters, and finfish—to general seafood consumers across the state.
The goal: Educate consumers about the quality and freshness of Texas Gulf seafood and to drive traffic to the website.
The solution: Appeal to the target audience by bringing awareness of the fresh, unparalleled treasures the Gulf has to offer, while instilling a sense of Texas pride.
Texas Gulf seafood print ads, featured in state-wide magazines, from Texas Monthly to Texas Highways, highlighted the four commodities captured in stunning photography and a QR code to drive consumers to the website.
