One Brand, Many Voices: MolsonCoors' Diverse Beer PORTFOLIO
Molson Coors represents a diverse portfolio of beers, each with its own unique brand voice. From Miller Lite to Molson Canadian, REDD’s, Henry’s Hard Sparkling Water (RIP), and more, I crafted one-off headlines that captured the essence of each brand. Whether tapping into Miller Lite's laid-back vibe or REDD’s bold spirit, each campaign reflected the personality of the product while resonating with its specific audience. These headlines helped elevate each beer's identity, driving brand recognition and engagement.