Discovering America’s Flavors with Lay’s Do Us A Flavor
For year three of Do Us A Flavor, Lay’s launched the Tastes of America campaign, inviting consumers to create the next great chip flavor inspired by different U.S. locations. This commercial encouraged fans to discover their own hometown tastes by starting in a place that already had flavor in its name. With the chance to win a $1 million prize, the campaign sparked creativity and pride across the nation, allowing Americans to share their unique regional flavors and, in the process, engage with Lay’s iconic brand both online and in-stores.
