Jim’s Organic Decaf: Brewing Without Scary Chemicals
For this fun spec campaign, I tackled a serious concern—many decaf coffee brands use chemicals to decaffeinate their beans. Yikes, right? Enter Jim’s Organic Decaf, which uses only water to decaffeinate their beans, ensuring a 100% chemical-free experience. This campaign not only educated consumers on the process but also helped position Jim’s Organic as a healthier, more natural choice for coffee lovers who want all the flavor without the fear of scary chemicals.
